HARD CANDY

Established	2009
Origin	CALIFORNIA, USA
Link	Website
Product range	Medium

Established in 2009, and located in northern California, Hard Candy Cases was created as a premium fashion brand to target the Apple-user demographic with high-quality, exceptionally eye-catching and functional accessories. The company’s founder started and ran a successful iPod accessory company prior to this venture. And combined with a team of experienced industrial-designers, it would appear on the surface that this company is more than capable of fulfilling its business objectives.

Within its collection of Apple-device accessories, the company offers several models of Hard Candy iPad cases . The overall first impression of this particular range of products is that the company caters to the average buyer, without going for premium products with regard to aesthetic design and function. The price range ($40-$50), typical of the going-rate, will further serve to prove that the company delivers products of mid-range value.

The company proclaims its image and products to be delectably tempting, and given what they currently bring to the market, it seems they are capable of satisfying the taste buds’ of many tablet owners. Those consumers who possess an a sweet tooth for tablet cases may be the ones that will surrender to their cravings and buy Hard Candy tablet cases.