KRUSELL

Established	1991
Origin	SWEDEN
Link	Website
Product range	Medium

Founded in 1991 by brothers David and Marcus Krusell, this Sweden-based company has grown to become 500 employees strong with an outreach that spans the globe. When we think about popular Swedish exports, names like ABBA, IKEA and Volvo are probably the first and foremost that stand out in everyone’s mind. And now, Krusell aspires to be added to this list with their collection of unique carrying solutions for portable electronics.

The company has developed a collection that currently consists of several different Krusell cases. The price range ($40 - $55) will infer that this company is committed to maintain affordability and focuses on targeting a wider audience with products that occupy the low to mid-end section of the market. With back protectors and zipper cases designed for a glamorous night out on the town, Krusell appears to target the young and fashionably trendy individuals.

The company operates with the motto "get carried away." They have developed some intriguing products that may capture the attention of tablet owners, and take some hostages in the process. Those captured will experience Stockholm syndrome and defend their captors, ultimately inspiring them to buy Krusell tablet cases.